Marketing
Getting into a festival is only the first step of your film's journey. Position your film to take advantage of the opportunity to screen. Learn how to work the festival so you rise above the chaos of the week. Should you hire a PR firm? What should you bring with you? How do you keep up the momentum once the festival has ended? I can also help you build your film's brand through websites and social media. Keeping an active web presence is a full-time endeavor, but oh-so-necessary. What should you be doing and when? Social media and web pages should have a voice unique to and representative of your film. Increase the excitement by sharing stills, festival acceptance news, etc on your webpage! Grow your audience and build traction for your next project.
Make the most of your festival selection
Market more than your film at the festival
Build your film's web presence
Turn your fans into advocates
Pricing:
| Festival Marketing Coaching |
$200.00
|
| Website design on Squarespace/Weebly/Wix |
$750.00
|
| 1 Year Updating Website |
$400.00
|
| Social Media Management (365 days a year) |
$4,000.00
|
| includes 1 FB post and 2 tweets daily |
What does it include?
Festival Marketing Coaching: One hour phone consultation to discuss your project and your goals for playing at the festival, strategies for making the most of that screening, and how to build your film festival selections into the foundation of your film career. We'll also talk about your film's web presence and your social media plan. Follow up with email questions throughout the run of your film on the festival circuit... as long as you have them.
Website Design: We will design a simple, elegant website for you on a platform you don't need to be a coder to update. You supply any logos and stills and wording and we do the rest. Connect the website to your social media for a steady flow of content and vice-versa. Work with us to get it perfect. Add 1-Year of Updating and let us do the busy work for you to update festival selections, add laurels, and keep your content current - just send us the news and we'll make it happen. (Does not include domains or web-hosting.)
Social Media Management: Make sure you have a steady flow of information coming out about your project and related themes. We'll work with you to craft messaging and promote upcoming screenings. This service includes 365 days of posting, as much as you like, up to one Facebook post and two tweets daily.
“Bears came to guest lecture in my Film Festivals class at TCU in 2016. She was engaging, knowledgable, and really helped our student filmmakers understand how the festival circuit works and how to make the most out of the festival experience.
She showed examples of successful short films, brought sample promotional materials like EPKs and postcards to show students how to market their work, explained the festival calendar, and answered a stream of questions from our students. Bears is very knowledgable about the film festival world from both an industry/organizer and filmmakers’ standpoint and is able to clearly articulate that knowledge to experts and non-experts alike.”